The Complications of Rate Shopping

📰 In This Issue

✔️ RMS & Rate Shopping, what could go wrong?
✔️ Plans for Mama Shelter in CPT
✔️ Empty Rooms? Scary thoughts.
✔️ Don’t let guests swipe left on you.

🌟 Spotlight: Innovative Tech of the Week

🔍 Hotellab – RMS balancing strategy and tactical pricing.

💡 Exploring Revenue Management Systems (RMS) feels like staring down a buffet of endless options. But when you dig in, most fall into two familiar buckets:
Option 1 - Let AI optimise your BAR, and the PMS does the rest.
Option 2 - The most complex sales demo you’ve ever viewed and the price of a new Raptor.

Both options share a key weakness: they outsource rate shopping, a complex but essential component of pricing strategy. Why does this matter? Because rate shopping is one of the main pillars of effective revenue decisions.

Most systems offer limited control over variables such as length of stay, guest mix, inclusions, and room types; yet these details are crucial for smart pricing. Some still downplay the importance of competitor pricing. But in most real-world markets, it’s a vital signal of demand and positioning - and shouldn’t be ignored.

Here’s where Hotellab stands out:

✅ Detailed rate shopping - 1 to 7-night stays, across room types and guest configurations.

🧠 Smart data application – Competitor insights are structured and actionable.

🔄 Strategic rate control – Recommendations adjust for yield, restrictions, and multiple rate categories.

Hotellab offers exceptional flexibility and customization in its setup. “The more detailed we can be during setup, the better pricing recommendation we can make” - Nikolaos, co-founder of Hotellab.

🚀 400 clients globally. Serving hotels with multiple segments, rates, restrictions, and diverse channel mix.

With robust PMS and channel manager integrations, Hotellab delivers a powerful RMS that blends tactical flexibility with strategic insight - ideal for teams serious about smart, data-led pricing.

📢 Industry Insights: Tourism & Tech News

📰 Mama Shelter in CPT is taking shape.
📊 Hotel & Hospitality Expo in CPT. Have fun if you are attending.
📌 Upcoming concerts in CPT - have you done any campaigns to capture last-minute bookers?

🔗 Great overview of the Mama Shelter building.

😂 Meme of the Week

🎯 Sponsored Ad

Your hotel website gets hundreds (even thousands) of daily visitors who have questions before they book. If they don’t get answers to their questions quickly, they end up leaving.

If you’re lucky, your guests will book through an online travel agent, and you will end up paying a 15 %+ commission. If not, they’ll book with another hotel, and you will have lost the opportunity.

That’s why we built GuestChat, an automated chat tool that answers website visitors’ questions instantly and gives them an easy way to book directly.

📌 Final Thoughts & What’s Coming Next

✨ Revenue Management will continue to be a hot topic; we will have better data available to talk about it.
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