Digital Marketing that works? Tell me more.

📰 In This Issue

✔️ Digital Marketing, we’ve heard it all, or have we?
✔️ Another one. Lighthouse buying ROI?
✔️ Give the pen back, please.
✔️ Furbsh - Turn hotel rooms into storefronts
✔️ I want to write about magical CRM and AI tools. They are just taking their time.

🌟 Spotlight: ECOMHotels or is it Ecom for hotels?

🔍 Ecom – In a nutshell, clever digital marketing people and clever hotel people use digital marketing tools in a way that makes sense for hotels. Sounds simple, right?
💡 My biggest pet peeve with digital marketing companies is that they don’t get the distribution model of hotels and the urgency of selling every room, every night. Maybe I have not been hanging out with the right group of friends.

Ecom seems to get it. Going beyond Google Hotel ads, they are integrated with Booking, Expedia, Tripadvisor, and for some strange reason, Trivago (we all have our faults)

Two of my good hotel tech friends recently had an in-depth demo with ecom and were blown away. One said it’s the best digital marketing service he’s ever seen for hotels, coming from a guy that’s been doing this for 15 years, that means something.

🚀 They have an impressive list of hotels that they serve, and an interesting article touching on email marketing as the classic being reinvented. I like! They touch on AI, Meta, Voice, all the fancy new stuff that we hear about. What I like is that they know how to implement these for hotels.

Companies who combine innovative technology with good service and take the time to understand the problems hotels are facing, these are the winners.

📢 Industry Insights: Tourism & Tech News

📰 Lighthouse - gets another one!
📊 Lighthouse buys Hotels Network. One is a revenue platform, the other is a marketing platform. Yes, having both of these on one screen will make your commercial team very happy.
📌 I’m curious about how clients feel, the actual hotel that’s been working with Hotels Network for years, building a relationship, understanding products, seeing value, and now a fork in the road appears.

🔗 Full article in their words

😂 Meme of the Week

🎯 Sponsored Ad

Recently discovered hotels and restaurants still don’t do accurate stock takes, menu planning, and costings. Breaks my mind.

Introducing NebulaPOS, a cloud-based, IOS and Android compatible, and stock management, so easy, your trainee can do it.

Options for stand-alone coffee shops, sit-down restaurants, and hotel groups.

📌 Final Thoughts & What’s Coming Next

✨ Digital is playing a big part in your marketing strategy, learn it, get behind it.
🔮 Any new technologies you’ve noticed, tag us to investigate.
📩 Share with a friend and get a coffee on us.

/