Are chatbots bad for your hotel's brand?

📰 In This Issue

✔️ Spotlight: GuestChat - Are bots bad for a hotel’s brand?
✔️ Industry Insights: Ash with news on the Ritz in CPT
✔️ 40% of all reservations are direct bookings!
✔️ Meme Break
✔️ Juyo Analytics - break down silos
✔️ Please tell us if you like this newsletter and share it with a friend.

🌟 Spotlight: Are chatbots bad for a hotel’s brand?

🔍 GuestChat – Innovative AI chat technology for hospitality & travel.

💡 For the “nerds”, here is a deep dive into the evolution of LLMs from 1966 to the latest innovations.
 
The response I receive most often when discussing GuestChat with hotels is, “We have decided that a chatbot is not aligned with our brand,” or “We want to protect our brand and offer a personal touch.”

🚀 Both of those answers would have been accepted 18 months ago, and I would leave it there. However, as I mentioned previously, technology is moving faster than ever before. We are at the beginning stages of LLMs being able to see facial expressions and understand them. 🤯🤯🤯

LLMs are the driving force behind chatbots; the progress of chatbots is dependent on two drivers, which LLM it is built on and how good the team is at fine-tuning the bot.

This brings us to the reality of bots today: a quality fine-tuned bot, focused on the hospitality industry, can recognize sentiment and identify tone. Once emotion is detected, the bot will adjust vocabulary, sentence structure, and formality to match an appropriate response style.

If we look at bots fine-tuned for website activities to comprehensively answer inquiries about the hotel destinations, rooms, amenities, services, etc, and convert those to direct sales on the booking engine. Well-trained bots become one of the strongest assets to any hotel brand.

Should you let the same bot handle an upset guest on departure, NO!

📢 Industry Insights: Tourism & Tech News

📰 The old Ritz gets a new suitor - OKU Hotels are dressing up the old gal.
📊 Ever wanted to achieve 40% direct reservations? Join the Webinar to learn how.

😂 Meme of the Week

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📌 Final Thoughts & What’s Coming Next

✨ Revtech event coming up in August. The link will be here soon.
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